The myth of multitasking

In a world of multimedia overload, maybe you’ve found yourself, reading a magazine, watching TV and scrolling through smses. We’re all guilty of it - media multitasking. But apparently we’re not very good at it.

In a recent study a group of researchers cornered some college students over a month, monitoring their media use. The findings showed that multitasking often gave the students an emotional boost, even when it hurt their cognitive functions, such as studying.

The study coordinator concluded that while we may believe multitasking makes us more productive, we’re all swallowing one big lie. What multitasking does do is boost our mood. Apparently the satisfaction of multiple jobs done is better than a job well done.  Multimedia keeps us happy and that’s why we keep doing it.